This is tab one
Type your selling price, your cost of goods, your shipping and your return rate into the yellow cells. The green cells do the rest: what one sale actually leaves you, the ROAS you need just to stand still, and the most you can pay to acquire a customer.
That last figure is the one worth writing down. It's what tells you when to kill an ad instead of your opinion of the creative, and it's the number every other tab is measured against.
Four more tabs behind this one — lead value, a creative test log, a scaling tracker, and a plain-language guide to all of it.
ScrollStop vs Other Brands
Why ScrollStop beats other agencies
- One payment, yours forever
- The fee math actually shown
- Read it in an hour
- No upsell, no community, no calls
- Every claim dated and checkable
ScrollStop
Other Brands
One-time payment
Free extra guide
Works on its own
Fee math shown
No income claims
Claims are dated
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A file you download and keep. The Edition, the Playbook, the Hooks swipe file and the Template Pack are PDFs. The Workbook is an Excel file. Each is a separate purchase and each works on its own — none of them assumes you've bought the others.
The E-commerce Edition if you sell a physical product and want the whole method, from working out what a sale actually leaves you through to scaling. The Playbook if your ads are already running but the creative isn't landing. The Workbook if you mainly want your own numbers worked out without reading a guide to do it. The two $5 files are companions rather than starting points.
No, but you need to know your numbers before you spend anything. The first thing these teach is what one sale leaves you and what you can afford to pay for a customer — and that calculation is identical whether you're spending $20 a day or $2,000. What a small budget changes is how many things you can test at once, which the guides cover.
Instantly. Your download link appears on the confirmation page and arrives by email right after checkout. Nothing ships. PDFs open on phone, tablet or desktop. The workbook opens in Excel, Numbers or Google Sheets.
Yes. If it isn't what you expected, email us within 15 days and we'll refund you. Just know this is educational material, not a guarantee: advertising results depend on your own offer, product, pricing, market and execution.
The platform-specific details reflect Meta as of October 2026, and every guide says so. But most of what's in them doesn't expire — contribution margin math, testing discipline, and the gap between what a dashboard reports and what reaches your bank account. Where we describe a specific setting or policy, the guide tells you to confirm it in your own Ads Manager before relying on it.